Laura Kralik, MSc, Senior Project lead at Wonderwerk, has been working in the area of Innovation Management, Strategy and Data analytics for more than 10 years. She holds a Master’s degree in Marketing and Business Analysis from the University of Edinburgh and a Bachelor’s degree from the University of Applied Sciences of Vienna and the École supérieur de commerce Ipag.

Laura has been supporting international enterprises in Austria, Germany and Great Britain in developing new business ideas. Using different innovation methods she has been implementing product innovation or new business models outside of the company´s core business.

As a Consultant at Accenture she has been working with organisations in the public as well as the private sector. She has been helping them in gaining insights from their data with Data analytics software and Agile working methods. She also holds a Scrum master certificate.

In her spare time she likes to do sports and watch out for interesting local artists.